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The New York School Bus Contractors Association (NYSBCA), is the "voice of the industry", representing over 30,000 school vehicles in New York State and transporting over half of the 2.3 million children who ride a yellow school bus to school each day. The private school bus industry is a 1.5 billion dollar industry.

FACT #1: New York State school bus contractors represent 60% of the New York school bus market.

FACT #2: 85% of school districts partner with a private contractor for transportation services.

NYSBCA’s Annual Convention has been held for over 60 years and has sustained through the support of our members and sponsors. 


Connect in-person to create new business relationships and strengthen existing ones with customers and industry colleagues. NYSBCA values our supporters and encourages you to participate in this high-profile event, featuring important content targeted at the student transportation industry.


Attendee Audience:

+ New York Private School Bus Contractors

+ Approximately 120 attendees

Who attends:

+ Owners/CEOs

+ Operations and Business Development Executives

+ Compliance, Safety and Training Directors/Managers

+ Vehicle and Facility Maintenance Directors/Managers


On behalf of the Board of Directors of the New York School Bus Contractors Association we want to thank the sponsors that have committed to supporting our 2022 Annual Convention.


 S P O N S O R   S H O W C A S E   |   S P O N S O R S H I P    O P P O R T U N I T I E S

Sponsorships range from $475 to $12,500. To attend the Annual Convention, registration is required in addition to your sponsorship. Depending on your sponsorship level, you will receive a discount on your delegate registration fee. Make sure to get your discount code from NYSBCA before you register as an attendee.

All sponsorships include a sponsor “display table” inside the general session room with attendees on Saturday, October 22. You are NOT required to have a “display table”, it’s optional. 

Browse the many sponsorship options available to support our event. If you want to build a “custom” sponsorship opportunity, please contact NYSBCA to discuss your vision. We are always looking for new and creative ideas. 

AT-A-GLANCE LIST OF SPONSORSHIPS

  • Available: $475 General SponsorshipMultiple Sponsors
  • Available: $1,300 Workshop Speakers | Multiple Sponsors Includes $100 off (1) attendee registration.
  • Available: $1,500 Centerpieces | One Sponsor Includes $125 off (1) attendee registration.
  • Available: $2,200 Giveaways | Multiple Sponsors Includes $200 off (1) attendee registration.

  • PENDING $1,000 Registration AreaOne Sponsor | Includes $50 off (1) attendee registration.
  • PENDING $1,000 All Day BeveragesOne Sponsor | Includes $50 off (1) attendee registration.
  • PENDING $1,300 Name Badges | One Sponsor | Includes $100 off (1) attendee registration.
  • PENDING $1,500 Printing Partner One Sponsor | Includes $125 off (1) attendee registration.
  • PENDING $1,850 AM Break & NetworkingOne Sponsor | Includes $125 off (1) attendee registration.
  • PENDING $1,850 PM Break & NetworkingOne Sponsor | Includes $125 off (1) attendee registration.

  • TAKEN $1,000 Media Partner | One Sponsor Includes $50 off (1) attendee registration.
  • TAKEN $2,000 Audiovisual Underwriting One Sponsor Includes $200 off (1) attendee registration.
  • TAKEN $3,500 LunchOne Sponsor | Includes (1) FREE attendee registration.
  • TAKEN $3,800 Welcome Breakfast BuffetOne Sponsor | Includes (2) FREE attendee registrations.
  • TAKEN $8,000 Welcome Reception & EntertainmentOne Sponsor | Includes (2) FREE plus $200 OFF (2) registrations.
  • TAKEN $12,500 Annual Awards DinnerOne Sponsor | Includes (4) FREE attendee registrations.

See sponsorship descriptions below and what benefits are included with each sponsorship. CLICK HERE to secure your sponsorship and complete the online sponsorship application.


 S P O N S O R S H I P    D E S C R I P T I O N S   |   S P O N S O R  B E N E F I T S  I N C L U D E D

  • $475 | General Sponsorship (One Sponsor)Help support the Association with a general sponsorship to help underwrite general convention expenses.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
  • $1,000 | Registration Area (One Sponsor) - Everyone has to check in! It's a great way for your company to gain exposure.


  • SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $50 OFF one (1) registration fee. Contact NYSBCA for your discount code.
  • TAKEN $1,000 | Media Partner Sponsor (One Sponsor) - Be our marketing partner to support the Association to promote our Annual Convention.


  • SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $50 OFF one (1) registration fee. Contact NYSBCA for your discount code.
  • $1,000 | All Day Beverages (One Sponsor) - Have your company promoted throughout the convention every time an attendee stops to grab a beverage.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.

    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $50 OFF one (1) registration fee. Contact NYSBCA for your discount code.
  • $1,300 | Name Tags (One Sponsor) - Help support the Association by covering the cost of the name tags.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $100 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • $1,300 | Workshop Speakers (Multiple Sponsors) - Workshop speakers are the heart of the convention. Get your company recognized throughout the day.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $100 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • $1,500 | Printing Partner (One Sponsor) - Have your company listed on all marketing materials for the convention, including your logo on the cover of the convention booklet.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $125 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • $1,500 | Centerpieces (One Sponsor) - Table centerpieces are important as they bring elegance to the table setting and energy to the event with the help of your sponsorship.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $125 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • $1,850 | AM or PM Break & Networking (One Sponsor) - This is your chance to meet and greet delegates and promote your product during the break.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $125 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • TAKEN $2,000 | Audiovisual Underwriting (One Sponsor) - Have your company promoted on the screen throughout the convention.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $200 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • $2,200 | Giveaways (Multiple Sponsors) - Have your company promoted throughout the convention as the underwriter for our giveaways.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Registration discount. $200 OFF one (1) registration fee. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • TAKEN $3,500 | Lunch (One Sponsor) - Be the star of lunch by sponsoring this event and take advantage of all delegates enjoying time together.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • One (1) Complimentary Registration. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • TAKEN $3,800 | Welcome Breakfast Buffet (One Sponsor) - Help the delegates begin the day with a nice, hearty breakfast.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Two (2) Complimentary Registration. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • TAKEN $8,000 | Welcome Reception & Entertainment (One Sponsor) - Be the first to welcome delegates and guests to town with this opening 90-minute reception.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Two (2) complimentary registrations PLUS two (2) registration discounts. Two (2) FREE registrations and $200 OFF two (2) registration fees. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]
  • TAKEN $12,500 | Annual Awards Dinner (One Sponsor) - Nothing says “well done” like an evening at the NYSBCA Annual Awards Dinner. Meet and greet guests as they arrive and help announce the award winners during the event.

    SPONSOR BENEFITS INCLUDE:

    • Logo on our website, in all convention marketing materials (online, emails, and in print), and in the Yellow Bus E-Newsletter.
    • Logo and special thanks projected in the registration area tv’s and on the screen in the meeting room between presentations.
    • Company promotional materials included in the registration packet. (Supplied by the sponsor. Approximately 120 promotional materials and shipped to the hotel.)
    • Electronic list of convention attendees’ contact information supplied pre- and post-convention.
    • Sponsor 6’ display table with 2 chairs inside the meeting room with attendees. Sponsor is required to pay the registration fee per person attending, plus the sponsorship fee. The registration fee includes all meals.
    • Four (4) complimentary registrations. Contact NYSBCA for your discount code.
    • Opportunity to participate in the “Five Minutes of Fame” Workshop on Saturday, October 22 at 12:00 p.m. (Optional) [5]



ABOUT 5 MINUTES OF FAME WORKSHOP OPPORTUNITY

For sponsorships over $1,000.
  • The “Five Minutes of Fame” Workshop is an opportunity for your company to address the delegates during Saturday’s lunch starting at 12:00 p.m.

  • This opportunity is to provide additional exposure to our contractors to make your elevator pitch.

  • Each company will have five minutes to make a verbal presentation on your company’s product(s)/service(s) and benefits to using them. No PowerPoint presentations.

  • Participation in the “Five Minutes of Fame” Workshop is optional.

Click Here | Sponsor Showcase Guide

This guide outlines:

  • Sponsor Display Table - What's included, allowed, and extra.
  • Setup/Breakdown
  • Table Assignments
  • Sponsor Showcase Schedule
  • Convention Agenda
  • Attendee Registration
  • Convention Attendee List
  • Logo
  • 5 Minutes of Fame Workshop
  • Hotel Information
  • Shipping & Delivery Instructions
  • Promotional Materials
  • Cancellation Policy

QUESTIONS

CONTACT US

EVENT ORGANIZER: Tammy Mortier, NYSBCA

tammy.mortier@nysbca.com or (518) 217-2505

HOTEL CONTACT | Amanda Dembroski, Rivers Casino & Resort
adembroski@rushst.com or (518) 579-8590

Yellow School Bus Advocate

Formed in 1950, the New York School Bus Contractor Association has a proud and accomplished tradition of serving as the voice of school bus contractors, distributors, manufacturers and suppliers on issues of common interest at the state capital and beyond.

Get In Touch

NYSBCA

P.O. Box 1352, Guilderland, NY 12084

(518) 217-2505

tammy.mortier@nysbca.com



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